T
The Journal.
Guest
Last month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash.
Further Reading:
-Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash
-Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash
-How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate
Further Listening:
-The Great Beer Battle of 2019
Learn more about your ad choices. Visit megaphone.fm/adchoices
Continue reading...
Further Reading:
-Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash
-Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash
-How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate
Further Listening:
-The Great Beer Battle of 2019
Learn more about your ad choices. Visit megaphone.fm/adchoices
Continue reading...