Can the WNBA Cash in on the Caitlin Clark Effect?

[The Journal.]

Caitlin Clark has lifted women’s college basketball to new heights, setting records on and off the court. Now the Iowa superstar is going pro and joining the WNBA. WSJ’s Rachel Bachman on what Caitlin Clark’s huge popularity might mean for the sometimes-struggling women’s league.



Further Reading:

- Caitlin Clark Drew 18.7 Million Viewers to Women’s Basketball. Will It Last?

- Before Caitlin Clark Dominated Women’s Basketball, She Dominated These Boys



Further Listening:

- The TikTok That Changed College Hoops

- The Kiss Rocking Women’s Soccer




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