ESPN’s Big Bet on an F-Bomb-Throwing YouTube Star

[The Journal.]

As ESPN tries to transition to streaming and attract younger viewers, the sports-media giant is venturing outside its comfort zone with its newest star: Pat McAfee. WSJ's Isabella Simonetti explains why the F-bomb-throwing former NFL punter is a big bet for the network.



Further Reading:

- ESPN Bets Big on Pat McAfee, an F-Bomb-Throwing YouTube Star



Further Listening:

- How Americans Watch Sports Is Changing

- The Troubled Second Act of Disney CEO Bob Iger


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