How Allbirds Lost Its Footing

[The Journal.]

Allbirds shot to fame with eco-friendly wool sneakers, leaning on its popularity to pursue a hyperfast growth model. But after a series of missteps, the startup that was once a cultural symbol of cool is now a standout example of a hot company that lost its way. WSJ’s Suzanne Kapner documents the rise and fall of the brand.



Further Reading:

- How Allbirds Lost its Way




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