McDonald’s Wants To Offer Quality And Value. Can It Do Both?

[The Journal.]

Joe Erlinger, President of McDonald’s USA, sits down with Kate Linebaugh to talk about how the company is trying to keep customers happy despite rising prices and a shift towards healthier eating.



Further Reading:

- The Fast-Food Fight Over the $5 Meal Deal

- A Day in the Life of a California Fast-Food Manager Who Makes Up to $174,000



Further Listening:

- Farm-to-Table Pioneer on Why We Still Need Better Food

- Beyond Meat Loses Its Sizzle




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