One Company’s Quest to Burst Apple’s Blue Bubble Texts

[The Journal.]

If you text on a smartphone, chances are you’ve seen the problem: blue text bubbles versus green texts. It's a visual symbol of the problems that Android and iPhone users have when trying to text each other. WSJ’s Nicole Nguyen on the blue-green texting divide and one company’s fight to pop Apple’s iMessage exclusivity.



Further Reading:

- The Fight Over Apple’s iMessage and Those Green Bubbles

- Why Apple’s iMessage Is Winning: Teens Dread the Green Text Bubble



Further Listening:

- How Apple Lost to the EU




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