The Ad Campaign

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The New York Times

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By the time it’s over, this year’s race for president will have cost at least $3.5 billion. The single biggest expense will be campaign ads.

Shane Goldmacher, a national political correspondent for The Times, discusses the story that each campaign has been using those ads to tell, 30 seconds at a time.

Guest: Shane Goldmacher, a national political correspondent for The New York Times.

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