The Rise of the Tween Shopper

[The Journal.]

Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them.



Further Reading:

- Teen Girls Are Spending Big. She Tells Them What to Buy.

- Why Tweens Are Obsessed With This $110 Sweatsuit



Further Listening:

- How the Stanley Cup Became the Internet's Favorite Water Bottle

- Teens Are Falling Victim to AI Fake Nudes




Learn more about your ad choices. Visit megaphone.fm/adchoices

Continue reading...