TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

[The Journal.]

TikTok is launching its Shop feature in the U.S. after mixed success in other countries. Meanwhile, Amazon’s Inspire feature brings short-form video to its shopping app. WSJ’s Meghan Bobrowsky on why the two companies are taking pages from each other’s playbooks.



Further Listening:

-How TikTok Became the World’s Favorite App

-The Billionaire Keeping TikTok on Your Phone



Further Reading:

-Amazon Confronts a New Rival: TikTok


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