Why Hollywood Is Betting Big on ‘Wicked’

[The Journal.]

The movie musical “Wicked” collected a blockbuster $114 million in its opening weekend. Over the past year, Universal and its parent company Comcast have launched an all-out marketing blitz to blanket the world in “Wicked.” WSJ’s Erich Schwartzel reports on how it is the new Hollywood playbook.



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- The Curtain Closes on Phantom of the Opera

- The Rise of the Minions

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Further Reading:

- Inside Hollywood’s Big ‘Wicked’ Gamble

- ‘Wicked’ Flies High on Big Screen, With $114 Million Opening Weekend






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