Why Is Everyone Obsessed With Labubus?

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An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlin Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts.



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